- [note]For viewing older Posts, please use the archives of the months down at the bottom. For some reason the navigation in this template is broken. The site is going through a redesign itself, so I didn't think it worth my time to fix it. [/note] A daily redesign in an hour or less. The objects chosen to redesign are picked fairly randomly every day. I try to find what I redesign the day I do the redesign. When the year is up I hope to have developed the ability to concept, and execute quickly with great attention to detail.
- Drip Drip Drop
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Tonight we went and saw This Is It, you know, that Michael Jackson movie. It was pretty good. This poster started out TOTALLY differently than it ended up. I put a slight glow behind the main title, I can’t decide if I like it not. It felt weird without it after it had been there for awhile, but it kinda bugs me. [edit] I just looked at it again and I wish I had taken it off.
Type: Helvetica Neue Bold, Helvetica Neue Regular
Software: Illustrator
Alright Riley, it’s been x days and every ad has been good. It’s established you can create a clean, straight lined, monochromatic ad. What I want is for you to show us something that I would see from across the room and want to go read.
I like to think of “your style” of advertising as abstract art. It’s there, it looks cool, every now and then it makes us stop and go “wow, that’s really awesome”, but most of the time it’s more of a “it’s interesting, but so what?” then we forget about it. Give us something to really hold on to. Be creative, and still get the message out.
This is really great but I think you are forgetting the “eye-catching” & “pop” part of things. The monochromatic color-scheme is really cool but would the target audience even notice the ad or would it just blend into the well? I know making “real-world” ads may not be your intention with these but it would be great practice in the long run.
Well, I didnt read the other comment first, but what they said! Love this blog idea by the way.
“show us something that I would see from across the room and want to go read.”
What about this design doesn’t make you want to go across the room and read it? I mean it’s clean, simple, refined and gets across the intended message without succumbing to gimmicky schemes (as seen in the original inspiration for the redesign).
I think a few parts of the design do feel unresolved, but for an hour (or less) this is a very successful piece. Congrats Ri!
lol! Justin, it’s sort of an inside joke…Riley made almost that exact comment on one of his wife’s picture and so he did it back and just changed around some wording to work for design instead of photography!
Riley-I like the cool line thingys that are ‘dripping’ down the page!
oops! That above comment was mine…I’m just on Ryan’s computer and didn’t notice until after I posted that it had HIS info saved!
I’m going to agree with Justin here. I don’t think this is going to blend into the navy carpeted walls of the theater.
As far as I understand the inside joke is in the wording only, but the idea is still there. And I think it is valid.
In Advertising Design class just last week we were discussing the difference between Commercial Design and … something else design (I don’t remember the term). That the two live in totally different worlds, and have their place. Commercial Design is your higher-end, upscale design (think good magazines, vogue, GQ, good car magazines). You aren’t going to see a Harley, Porsche, Banana Republic, Dolce & Gabbana etc. etc. ad with a Star Burst telling you “Buy Now!” “This Weekend Only” “50% off!” or any other /gimmick/. They are going to be very clean, very organized. Normally with a very very planned, calculated photo.
The other type of ad design is exactly the opposite. It’s all about ripping out your eyeballs and forcing them exactly where you want them to go. It’s not as pretty, it’s gimmicky, and frankly, it works. At least, it works in it’s world.
Both styles work, both serve their purpose, and sometimes the gimmicky style will beat out the Commercial … in the short run. Good, clean design will win over the long term every time.
Your work is impeccable oh Great One
I love this whole stream of comments! I cracks me up. So here is my thought (as if you need you more). First (for me) it ranks at the bottom compared to the rest of your work, but that is not to say it doesn’t kick the original ad to the curb. The simplicity is so much more appealing, but I would be curious to see a different color scheme. I find the one you chose makes me aggravated. Hehe! I also am not a fan of the amount of white text you had to put on the side and the contact info is not super easy to see. There is a ton of info to include in this add which creates a challenge. I wonder what arranging it in a circular or more flowing composition would do to it? I think that would make the info easier to take in, instead of twisting your head this way and that to read everything, Finally, (as if I haven’t blabbed enough) what appeals to some does not appeal to all. I LOVE the clean, simplified look, but you will not have every client fall in that category. So I am wondering what will you do when someone wants “gimmicky and not pretty”. Will you turn down the job, or keep your money coming in by giving them a “commercially” ad?
Keep the ‘dough ‘rollin. Am I capable of that stuff? Sure, but why would I choose to do it?